InancientEgyptashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghisleadwithmoretactics(策略).Onetacticinvolveswheretodispla

发布时间：2024-12-03 18:47

谈判策略：如让步策略、竞争策略等 #生活技巧# #人际关系技巧# #商务谈判策略#

InancientEgyptashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghisleadwithmoretactics(策略).

Onetacticinvolveswheretodisplaythegoods.Forexamplestoresplacefruitsandvegetablesinthefirstsection.Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfood(垃圾食品)laterintheirtrip.Indepartmentstoresthewomen’sshoesectionisgenerallynexttothewomen’scosmetics(化妆品)section:whiletheshopassistantisgoingbacktofindtherightsizeshoeboredcustomersarelikelytowanderoverandfindsomecosmeticstheymightwanttotrylater.

Besidesbusinessesseektoappealtocustomers’senses.Storesnoticethatthesmellofbakedgoodsencouragesshoppingsotheymaketheirownbreadeachmorningandthenfanthebreadsmellintothestorethroughouttheday.Musicsellsgoodstoo.ResearchersinBritainfoundthatwhenFrenchmusicwasplayedsalesofFrenchwineswentup.

Whenitcomestothesellingofhousesbusinessesalsousehighlyrewardingtactics.Theyfindthatcustomersmakedecisionsinthefirstfewsecondsuponwalkinginthedoorandturnitintoabusinessopportunity.ACaliforniabuilderdesignedthestructureofitshousessmartly.WhenenteringthehousethecustomerwouldseethePacificOceanthroughthewindowsandthenthepoolthroughanopenstairwayleadingtothelowerlevel.Theinstantviewofwateronbothlevelshelpedsellthese$10millionhouses.

29.Whydostoresusuallydisplayfruitsandvegetablesinthefirstsection?

A.Tosavecustomerstime.

B.Toshowtheyarehighqualityfoods.

C.Tohelpselljunkfood.

D.Tosellthematdiscountprices.

30.AccordingtoParagraph3whichofthefollowingencouragescustomerstobuy?

A.Openingthestoreearlyinthemorning.

B.DisplayingBritishwinesnexttoFrenchones.

C.Invitingcustomerstoplaymusic.

D.Fillingthestorewiththesmelloffreshbread.

31.WhatistheCaliforniabuilder’sstoryintendedtoprove?

A.Thehousestructureisakeyfactorcustomersconsider.